Beauty Without Boundaries

I was asked the other day what the target age market of Style Reverie was.

I opened my mouth to respond, with the numbers of "between 20 to 35" on the tip of my tongue, then stopped.

That's not true I thought to myself. If my mom wants to wear something from the collection, she would look perfectly fine (and fabulously trendy) in it. And mom is not within the age group of 20 to 35.

These days, with the combined factors of beauty products, the media and the resulting increased of confidence in women, looking good and stylish is no longer confined to those who are young and / or wealthy. Commercialism, innovation and creativity have made looking beautiful and confident accessible to women of all ages (look at Elle MacPherson!) and across many levels of income. Gone were the days when only those women who were not married, who were educated enough to be working or were married to rich husbands can afford to buy and put on good make-up and beautiful clothes. With the emergence of multi-level marketing (think from Red Earth, Mabelline and Revlon to MAC, Lancome, Christian Dior; designer wear now being available at Target) and online shopping channels, women these days have ample (if not unlimited) options to products that make them look and feel good about themselves.

In fact Helena Rubinstein's infamous quote There are no ugly women, only lazy ones is more relevant now than it ever was.

I think again about the question posed to me, and I think the right answer would be that Style Reverie caters to a market who appreciates beautiful clothes of simple elegance at reasonable prices (as we do not have to pay building leases or store employees). Style Reverie delivers to a particular taste, a sense of style, but not to a particular age group. To constrain ourselves to an age group would be to deny the ability of others to feel confident and be creative about what they wear.

And this is a belief that we'll like to share.
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On another note, William proposed to me last night. I am now engaged :)